DR. CHANDRA PRAKASH CHATURVEDI. Consumer Buying Behavior Toward FMCG Products in Urban and Rural India. International Journal of Engineering Science & Humanities, [S. l.], v. 15, n. 3, p. 221–236, 2025. Disponível em: https://ijesh.com/j/article/view/300. Acesso em: 16 oct. 2026.